Focused on creating relatable and educational content, Sofia built SOFIAADOT to be a community which focuses on breaking traditional beauty standards of what is desirable for a woman to be and look like.
With Instagram Reels highlighting unfiltered makeup looks, honest skincare reviews, her own diverse, larger nose shape and the occasional fashion post, Sofia inspires her community to be comfortable and confident in their own skin.
On Instagram stories, Sofia focuses on both her everyday beauty content, often educating her audience on different ingredients found in beauty products and what they do for the skin, and also on her personal life, showcasing experiences around Australia and abroad.
On the blog, Sofia writes about all aspects of life both in the beauty space and beyond.
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